By T. Mack
Learning is good. We should never stop learning. These days, Marvel Studios is learning that their fan base has women who don’t appreciate being ignored and demand to be represented. The studio is further learning that it’s time to get their asses in gear and show proper respect to their female super-heroes.
Over the course of the weeks since Avengers: Age of Ultron hit theaters, Marvel has been under a barrage of attack from female fans due to the lack of Black Widow’s representation in merchandise. The internet has been filled with the cries of sister geeks from every corner of the globe wanting the studio to do and be better. Last week, a social media campaign united women under a national movement to draw more attention to the issue. The hashtag #WeWantWidow was created and plastered all over social media with pictures of women dressed up as the leather-clad special agent.
Of course, this issue is much bigger than just Black Widow. It has also been noted time and again that the same problem existed last year when Gamora was nowhere to be found in Guardians of the Galaxy materials.
I’ve said it before and I’ll say it again. This is a great time to be a geek! With modern technology, social media and so many outlets at our disposal to cry out our pleasure and displeasure, it’s hard for us to be ignored. And this is a case that proves my point. Marvel has had no choice but to finally address this issue.
Comicbook.com reports that during this week’s Licensing Expo 2015, Marvel announced they will make a concentrated effort to provide more female-focused products for Captain America: Civil War. In an interview with Variety, Paul Gitter, VP of licensing for Marvel, said, “There will also be a big focus on adult female apparel.” Gitter also confirmed that there will be a focus on products highlighting Marvel’s rising stars, such as War Machine, The Falcon, Vision, Black Widow and Black Panther. Let’s hope there will be some Scarlet Witch in there as well.
This is a big step in the right direction and huge victory for those of us who have been shouting out for weeks now. Let’s hope that Marvel follows through on their promise and gives us ladies what we’ve asked for. More importantly, though, let’s hope they retain what they’ve learned this year and remember that each member of a superhero team deserves to be recognized, no matter their gender. Also, let them never forget that WOMEN ARE BADASS!
Captain America: Civil War is in theaters May 6, 2016. Merchandise for the movie will reach shelves in early March.
Do you think Marvel has learned their lesson? Do you think they will continue to highlight female characters in other movies beyond the next Cap film? Or do you think it’s up to the ladies to show our dollars and prove that we can put our wallets where our mouths are? Tell us your thoughts in the comments.